RUN DMC x adidas Originals Superstar 80's Release Reminder SneakerNews.com Run DMC x Adidas Superstar Jam Master Jay FX7617 Release Date Nice Kicks Even though these were made 80's, The Adidas Shell Toe became hip hop's first sneaker staple when Run DMC rocked them unlaced in the '80sMy Adidas turned it into a symbol of street In 1986, when Run D.M.C. released My Adidas, a 3 minute track endorsing the shell toed basketball court shoe adidas Superstar (@adidasindia), they changed the course of hip hop fashion forever. That was the first official hip hop