The Business Model and Revenue Streams of Yeezy Explained Untaylored Adidas officially severs ties with Kanye West. Why did it take so long? Adidas has officially sold off its remaining inventory of Kanye West's Yeezy sneakers, marking the end of the brand's association with the rapper. The company, which severed ties with West in 2022 Adidas's Yeezy Mess Has Been a Billion Dollar Nightmare for the Business Bloomberg
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