YEEZY'S IMPACT ON STREET CULTURE The Yeezy partnership's total value to Adidasincluding both sales and stock value increasesis estimated to be over $10 billion. The collaboration boosted Adidas' annual sales to $1.7 billion by 2021 and raised After the fall of Kanye West, Adidas is trying to figure out what to do with $1.2 billion in unsellable products Culture EL PAS English Closer Look: adidas YEEZY BOOST 380 "Yecoraite" Hypebeast