FDA approves first menthol flavored e cigarettes from Altria's NJOY FDA authorizes NJOY e cigs without disclosing reasoning; inaction allows menthol to remain on the market Stanton Glantz blog Rich Flavor. Reliable Hit. Bring a premium tobacco experience to your shelves with NJOY Ace Pods Rich Tobacco smooth, bold, and made for everyday satisfaction. Deep, rich tobacco FDA OKs first menthol e cigarettes, citing potential to help adult smokers KARK